Google's Ads Recommendations tab looks helpful. In this episode, one business's account had quietly accepted a recommendation that cost roughly $4,000 in a single month — approved with a single click, weeks earlier, by someone just trying to keep the Optimisation Score high.
We open the recommendations history, show exactly which change caused the damage, and reverse-engineer the account back to a structure that earns a high score by actually performing — not by doing what Google's automation would prefer.
If anyone on your team has ever clicked "Apply all" to clear a notification, this episode is required viewing.