The Boost Post button is the single most expensive shortcut in Meta advertising — it looks like advertising, but it optimises for the wrong outcome and skips almost everything that makes a real campaign work.
In this episode we open a real Page that had been boosting posts for months, show exactly what that spend was actually buying, and rebuild the same budget inside Ads Manager as a proper campaign — same dollars, structured to sell instead of just to be seen.
If your Meta spend has ever come from tapping a blue button under a post, this episode is the fix you didn't know you needed.