Most SEO advice is a to-do list with no end. This episode is the opposite: one real business, one real competitor, and the specific pages that can realistically be outranked in the next 90 days.
We show the exact process for reading a competitor's content the way the algorithm does — what's thin, what's stale, what's defensible — and where the fastest wins are hiding in plain sight.
No theory. Just the pages, the gaps, and the plan to take them.