Every Google Ads account we've ever opened has been paying for searches it was never going to win. Not because anyone was careless — because nobody has time to re-read a Search Terms report line by line, every week, forever.
In this episode we do exactly that, live, inside a real account. You'll watch us find the exact search terms quietly burning the budget, understand why they were never going to convert, and build the negative-keyword structure that stops it happening again.
This is the single highest-leverage fix in the entire show — the one almost every account needs, and the one most owners have never actually looked for.